Masty - Hair Design

Designed by someone who understands hair.

After years of working with celebrities, fashion campaigns, and more than a thousand clients, Avishay created the tools he always wished existed. Professional performance. Thoughtful design. Effortless everyday use.

Designed for professionals. Made for everyone.

Masty
The Smoothing Hair Brush
THOUGHTFULLY DESIGNED

Every detail is carefully considered to create tools that feel beautiful, perform effortlessly, and fit naturally into everyday routines.

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EFFORTLESS STYLING
EFFORTLESS STYLING
DESIGNED TO PERFORM
Developed by a hairstylist
Developed by a hairstylist
Made for real life
Developed by a hairstylist
Developed by a hairstylist
Made for real life

BESTSELLERS

  • HITThe Repair Boar Brush
    The Repair Boar Brush 180.00 NIS

    An everyday essential for gentle detangling and styling. Glides through the hair with ease while adding smoothness and natural shine.

  • HITThe Smoothing Hair Brush
    The Smoothing Hair Brush 320.00 NIS

    A premium smoothing brush crafted with natural boar bristles to polish the hair, enhance natural shine, and create a sleek, healthy-looking finish. Designed for effortless styling, everyday control, and beautifully...

  • The Hair Comb
    The Hair Comb 120.00 NIS

    A wide-tooth comb designed to gently detangle, distribute products evenly, and glide through wet or conditioned hair with ease. Smooth, lightweight, and made for everyday care.

THE EVERYDAY ESSENTIAL

Designed for effortless everyday brushing, the Classic Paddle Brush combines natural boar bristles with flexible nylon pins to gently detangle, smooth, and enhance natural shine. It helps distribute the hair's natural oils from root to tip for a healthier, sleeker finish. Thoughtfully balanced for comfort and control, it's the brush you'll reach for every day.
THE EVERYDAY ESSENTIAL
THE EVERYDAY ESSENTIAL
THE EVERYDAY ESSENTIAL
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Every product is created from real professional experience and a deep understanding of how hair moves, behaves, and needs to be cared for.

Professional tools, born in the salon — made for the way you really live.

Because when hair feels good, everything feels a little more effortless.

Masty

Beautiful Inside and Out

From the packaging to the product itself, every detail is thoughtfully designed to reflect the quality, care, and craftsmanship behind Masty.

Masty

Made to become part of your routine.

From the first brushstroke to the final touch, every detail is designed to make everyday hair care feel effortless.

Beauty begins with the right tools

Professional tools designed to become part of your everyday ritual - bringing confidence, care, and effortless beauty to every brushstroke.

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Developed by a hairstylist

Years of salon experience, distilled into tools that make professional results feel effortless at home.

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Confidence starts before you leave home

Every great hairstyle begins with the small rituals you return to every day.

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